I'm illustrating a book cover for a Client.
Me: Do you want it to be day or night in this image?
Client: That doesn't matter as long as there is "Atmosphere"!
Me: Ok, what sort of atmosphere?
Client: The sort that's created with light.
Me: Ok, then do you want it to be day or night in the picture?
Client: Either as long as there is atmosphere.
Me: Yes, but what sort of atmosphere? Happy? Scary? Cold? Warm? Mysterious? Sad?
The client answered by sending me a link to a long online interview/article about a man who works as a light designer for video games.