Client: How’s the site coming?
Me: Really well. I’ll have it to you next Tuesday for revisions, and we can plan on pushing it live by the end of next week.
Client: Wait, what? But I need it by Monday.
Me: …This is the first I’m hearing about this. Why?
Client: I’m running a major ad campaign promoting the site, and it goes live Monday.
Me: You didn’t tell me that!
Client: Well, it’s happening so get it done.