Straight out of university, I took a job from a client who had helped me out over the duration of my course. I say “helped me out” in that he’d got me a few leads, so I felt like I owed him somewhat. Due to inexperience and wanting to offer “mates rates,” we both knew that I undercharged him. I worked on the project on and off for about six months, and in that time I gained more experience and had a better idea of what I should actually be charging (as a rough idea – triple what I had offered him).
CLIENT: This artwork is fabulous. I couldn’t have asked for more – it’s exactly what we wanted! Now, for the next job–
ME: I’m glad you like them, but just to let you know that my rates have changed. Sorry – I doubt I can afford to take on another job at what I offered you last time.
CLIENT: OK, that’s understandable. What’s the price?
I quote him a reasonable price – still lower than what I should have done. He starts to flip through the artwork again, his expression turning sour and tossing the pages onto the table haphazardly.
CLIENT: Really? For this? Do you really think it’s worth that?