I work as a designer in a medium-size cosmetics company. Sometimes I get offers from startups to make projects for their brand. Recently I got this good offer from one client who told me that he paid well and he lived close to me.
Client: I have this new Luxury cosmetic I want it to go big. The product is great and it will make a lot of money.
I can’t say the brand name but it had “Luxury” in the product line name.
Client: I want you to make marketing materials for it.
Me: So do you need a product design?
Client: No I already have it. I need you to promote it online. You use some luxury models and make it look like a product for rich people.
Me: …Soooo can you show me the product?
The client opened his bag and put on the table the most standard cheap shampoo bottle you would find on a store shelf with a poorly designed logo and name with cheap “fake gold” gradient printing.
Client: Well, what do you think?
Me: I think it looks very cheap. the bottle is standard cheap plastic, the sticker has poor design and bad print quality.
Client: That is why I need you for. So you can make it look great on photos.
I turn the packaging around and read the ingredients. There was basically nothing unique about his formula, and it reproduced what you can find on store shelves.
Me: There is nothing special about the stuff you are selling. Why you are trying to make something for the Luxury market when there is nothing Luxury about your product.
His eyes bulged and his face got red with anger. I think I was the first person to push back with reality.
Client: Bu-bu-but there is…
Me: What ?
Client: The Name and the Price
At this point, I advised him not to waste money on his product and left.