So I’m doing some
design work for a tissue company that specializes in recycled paper. All their
advertising promotes how eco-friendly they are. One print advertising has a
picture of a forest on it with an eco-oriented recycling message:
picture is too harsh.
Me: I’m not sure
I understand. Could you elaborate?
forest is too harsh!
Client: There are
too many pine trees in there.
Me: Ok… but what
recycle paper to make our toilet papers, could you imagine wiping yourself with
a pine tree?
I see pine trees
symbolizing “eco-friendly” on all sorts of branding, including TP, and to
answer the question – no, I’ve never imagined wiping myself with a pine tree
because NO-ONE DOES.