A personal injury lawyer sought out my skills to help him with online marketing.
Client: I can pay you an hourly rate, under 10 hours a week. My budget for marketing is XXX (low hundreds per month). I don’t have much time to review the marketing plans, but just tell me what I need to know and I’ll review your drafts.
Me: I researched personal injury law, and it seems like you could spend a lot more over time and potentially get a great ROI. For example, how much do you earn when you win big cases? It seems to me it would make sense to invest more in the various marketing strategies we discussed – since you’re seeking big cases.
Is there a paralegal at your office who can be my point of contact, if you don’t have time?
He quickly changed the topic since he decided that’s “not relevant.” No response to my questions about potential ROI, time invested, etc. I guess he wants easy to find clients with the “set it and forget it” method.