Scene: Trendy restaurant in NYC, we are sitting with our prospective client who is with her “marketing consultant” at a dinner meeting. Prospective client has already downed two drinks in rapid fashion.
Client: “Our product is going to become ubiquitous in the marketplace. We need millions of customers.”
Us: “That is great, how do you plan to achieve this goal?”
Marketing Consultant: “We are going to use the power of the web.”
Client: “Yes we want you to help us harness the ‘power of the web’ to get this product out there.”
Us: “Can you be more specific? There are many tactics…….”
Client: “The power of the web is it.”
Us: The “power of the web??”