I was hired to write copy for an app marketing company as a freelancer. Right after I was hired, the marketing manager told me he had a “small” projects that needed to be done right away. He needed the copy by tomorrow.
Client: I just need 6 cold e-mail options. I want people to sign-up to use the app. This will go to business people on LinkedIn. The job should only take you a couple of hours.
Me: Can you give me more information about the desired tone, audience, or main selling points of the app?
Client: I just want executives to find out more about this app. That’s all.
Me: I think this will take more than a couple of hours with research and drafts for us to review, but let me see what I can do.
I researched the app, researched cold e-mail copy examples, and wrote 6 versions of a friendly and approachable e-mail trying to describe the benefits of a generic app. He then criticized the copy and said he wasn’t very happy with any of it (even though I have been a copywriter for over 6 years with lots of happy clients).
Me: That’s what you get when you don’t provide a Creative Brief and you want a quick turnaround.
The client never paid me and we never spoke again.