An art director I used to work for was hired by an assisted living home to design their brochure. After several weeks, the client was presented a mock up which included the location photos. One of the full-page photos showed two seniors sitting in high back chairs chatting in front of a cozy fire. The high perspective of the photo placed the fire behind the top of one of the chairs. The client told my art director, “We can’t use that photo. We don’t want our prospective clients to think they’ll be in danger of catching on fire if they sit in our lounge.”
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