Worked with a client on an internal motivation campaign for their sales force. The point was to push a particular segment of products during the month of October. Of the three concepts we submitted, they really liked one based on a cheesy but fun play on The Hunt for Red October. So we created an entire website concept around this theme. On about the 4th round of revisions, this was their feedback:
We’d like you to take out the submarine photos. You see, women aren’t allowed to serve on submarines in the navy, and we don’t want to alienate any female members of our sales force.
So let me get this straight. You want a website themed on The Hunt For Red October, but without submarines? You’ve seen the movie right…?