I have printed it out, but the animated GIF is not moving?
Please move our logo down 1 millimeter.
After nearly six weeks of asking a new client to provide a high-resolution digital file of their logo so that I can begin work on designing their Web site, I finally received an e-mail with the logo attached. It was part of a 2.5-by-2-inch black-and-white newspaper ad that was sent to me pasted into a Word document.
The space on the homepage was 470 x 120. The image given by the client was 470 x 800, about an even mix of text and non-text. The instructions from the client when the discrepancy was pointed out:
“Just squish it down, it’ll look fine.”
Can you make it half a pixel?
Client: “I need a mockup for my new website.”
Me: “OK, we need to take a few steps back before doing a mockup. I need to work out your requirements first. So, first, question: what’s the purpose of your website?”
Client: “Huh? I don’t know. It’s, like, a website. You’re the expert, you figure it out.”
Me: “Certainly, and that’s what I’ll do once you can give me the information I need. So it would be really helpful if you could answer these initial questions.”
Client: “I don’t have time for this.”
Me: “In that case, neither do I. Thanks for your enquiry but please don’t call again.”
We like neutral colors, like lime green and purple
Ok, It’s very good… but can you highlight … everything?
I was thinking, rather than silence, maybe we could just have, you know, the sound of nothing.
Now I’ve made the corrections in red pen, but I don’t actually want you to put this text in red.