I manage social media for a small insurance brokerage. The client’s goal is to increase his client-base.
Me: Do you have any sales figures or data like number of phone calls received that I can analyse against the social media stats?
Client: We don’t keep record of any of those things. All I can tell you is that social media makes no difference. We get all our clients via word-of-mouth.
Well, maybe you’d get some clients from social media if you paid ANY attention to it.