I’m a design student and was offered a job at a small promotional item business: t-shirts, pens, mugs, etc. I’d just finished a few jobs when the client hit me with a different ask:
Client: I want you to design a logo for me.
Side note: Their current “logo” is two lines of Brush Script, typed out.
Me: Alright, what are you thinking for the design?
Client: Well, first of all, I know Nike pays thousands of dollars for their logo and I’m only going to pay you $35. Second, I want it to include some sort of character…..like this one!
He proceeded to show me images of Arlo from The Good Dinosaur.
Client: Now I know you can’t copy from….I think this is Disney. But, I want something very close to him.
Me: Why a dinosaur?
Client: Because I spent half of my time in the office yesterday Googling animals and I really liked this dinosaur! Also, I want this to be a character that could be illustrated in different environments or doing fun things like playing golf.
Me, internally: so no good reason, then?
Me: …So, you’re asking for a mascot then?
Client: Well, something that’s integrated in the logo, but can be used for anything else.
Me, internally: So I’m about to create a full bodied character entirely from scratch, somehow incorporate it into the logo, design the rest of the logo because I can’t deal with brush script, and get paid only $35 dollars for it?
Me: Anything else you’d like to add?
Client: Oh, a slogan. Also a slogan. And I’ll probably need you to design a t-shirt with this new branding on it after you’re done.
Me, internally: How badly do I need this job?