I was hired to work on a project for a large transportation company as a freelancer. The point of contact, the Director of Marketing, needed help with the social media presence of the company.
There was little to no strategy in place, which seemed odd to me, considering the company had worked with this Director of Marketing for a couple of years. The social media presence was very lacking.
I proceeded to build a plan, design the creative assets, and I created a monthly editorial calendar. I created a successful online presence for the company on various social media platforms over the course of several months.
Client (Director of Marketing): I am so proud of how well we are doing on this project! Thank you for all of your hard work. The owner of the business is very pleased.
While working with this Director, I also learned that she had outsourced the SEO portion of her job to an SEO freelancer.
This is about the time that I realize that the Director of Marketing had basically outsourced most of her job, by paying freelancers low hourly rates. I am glad “we” have been so successful on this project as she builds her career on our work.