Here are some comments I have received from a major international airline while working on their commercial.
The TVC featured close-up CGI shots of the planes in flight with camera moving around the plane bodies to reveal logos etc.
The planes can’t fly backward. The camera must always move from the tip of the plane towards the back.
I revised the camera movement, but still kept the shots in close-up.
The planes are broken. Our planes don’t break. Only use the shots where the entire plane is visible on the screen, otherwise it looks like parts of the plane are missing.
I suppose if I have shown them a passport photograph they would interpret it as “this man’s head has been cut off”.