I was giving a client three concepts. They’d given me no direction, and just asked me to “use my imagination,” which… you know. I’d done my best to put together a solid spread of concepts based on NO information. I showed my first:
Client: Hate it.
Client: This is TERRIBLE.
I was starting to sweat. Third:
Client: This is great! Why did you waste my time with that other garbage?
I’m glad they liked it, but also… f*** you man. I did my best with no information.