I had a client who had a cartoon “mascot” in their logo. They loved their
mascot and wanted it integrated into their web design. After showing them their
new website, we had this conversation:
Client: I love the site the use of the mascot, but I am worried about it
Me: What do you mean?
Client: Well, he shows up more than once on each page. It
doesn’t make sense for him to be in two places at once.
Me: Really? You do know he is in the logo right? If we use him at all
he will be in “two places.”
Client: Well, that’s just the logo, it doesn’t count.
Me: So it makes sense for him to be in the logo and then once on a
page, but doesn’t make sense for him to appear twice on a page?
Client: Yes, that’s right.
Me: … Um, what about that fact that he isn’t standing on anything, and
just floating on the page? Does that make sense?
Client: Oh, now you are just being silly.