About 10 years ago I had a client from an NGO that wanted a website. We agreed on a budget and we had a briefing meeting.
Me: This is the website mockup, it will have all the sections you requested and will be optimized for search engines and accessibility.
Client: This is fine, but we wanted something more flashy, more dynamic, with more color.
Me: This is what I usually do with my NGO clients. We’re delivering the message in a simple way. After all, you’re not selling Coca Cola.
Client: Yes! that’s what we want, Coke’s website.
Me: Well you don’t have the budget that they have for a website.
After some convincing, the Client begrudgingly accepted, paid the 50% in advance, and sent shitty low-res images and cringey text. I delivered the website to the best of my abilities on the deadline. I get no feedback or response from the client at all. Two weeks later after total radio silence, I found out they replaced the website I made with a full Flash made website with some vector animations over the shitty images on a slider. It was “dynamic” but looked like total garbage.
At least I got my deposit.