I work in SEO (Search Engine Optimisation). The client decided to question 30% uplift in organic traffic (Year On Year) in an attempt to avoid payment.
Client: This traffic increase happened naturally as the economy grew by 3%. It has nothing to do with your work.
Me: I don’t think that overall economic growth can be directly impacting your rankings. You’re getting more visitors because we improved your rankings.
Client: It does, do you know there are 100,000 babies born every month?
Me: I don’t think they Google.