My parents run a small
hotel, and their online marketing/presence is pitiful. Since I “don’t have a
real job” (I freelance), I was roped into helping. I spent at least an
hour a day link-building, updating dormant social media accounts and making
connections with nearby businesses.
I contacted my parents
to let them know that after several weeks of work, we were seeing progress with
more visits to the website and higher rankings online. My mom responded as
Client: Yes, I
updated the cookies on my computer recently. Now the website seems to be doing
much better. I think I fixed it on my own!
Sure, Mom. Your
website isn’t improving because a marketing professional spent weeks working on
it. It’s improving because you updated your cookies.