Client: I need to talk to you. I don’t like my website at all because it is boring and why are my Google Ads not showing up?
Me: Oh Hi! It’s been so long since we’ve last spoken. I’ve been emailing and calling you for months now trying to set up a meeting to get feedback on your new website and to get your credit card to finally get your Google Ads going. Let’s meet now to go over those items.
Client: Well, I just don’t like my website.
Me: I’d love to hear your feedback so that we can make those changes for you.
Client: Why are my Google Ads not running?
Me: Well, just like we spoke about months ago, I need your credit card so that Google can bill your ad account. We have your ads set up and ready to go as soon as we have that.
The client explains how he’s concerned about Google Ad billing his card, and I explain to him how budget limits work to put his mind at ease.
Client: Okay, I’ll get back to you.
I won’t hear from him for another six months again.