My client needed a logo update, as well as some new signage to reflect the rebrand. We agreed that the logo was the first step in the process, and we would work on signage once the logo was completed. I sent them five logo proofs: four in various shades of blue, and a fifth in a rich purple, somewhere between burgundy and eggplant.
Client: I like the blue one best.
Me: Sorry, which one is that?
Client: I said the blue one
Me: We have four blue ones; can you give me the number so I know which one you’re talking about?
Client: OK, it’s number 3.
Logo number 3 is the purple one.