Me: So you want a web banner?
Client: Yes, where do you live? Let’s meet up so that I can take you through the concept.
Me: Wait, this is a web banner, right? Why do you need to meet in person?
Client: Oh this is MUCH more than JUST a banner.
Me: Okay…. Can you send me a brief via email?
Client: No, no, I need to do it on the phone. Just so I get an idea, what do you charge?
Me: $[X] at [Y] days turnaround.
Client: That’s pretty steep for just a banner.