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See your name in lights: Maddy Osman and building your bylines

Maddy Osman knows how to sell herself and her services. That's because she started out in sales before becoming a full-time freelance copywriter and SEO specialist! In this week's episode, she tells Kyle how she built her business by doing (gasp!) free work, and why sometimes it's worth it for building that byline. 

Today's links: 

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Want to support the show?

This episode is brought to you by Easel.ly, an infographic design service that transforms raw data into clear, interesting images. You can see their work on Clients From Hell! 

Think you'd be a great fit for the show? Let me know at twitter.com/KCarCFH

Leave us a review on Apple Podcasts or recommend us to a friend. It helps immensely.

 

Download here!

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Get delicate with these 2622 elements for 99.9% off! Only $9!

This week's deal is on over 2600 design elements from Daria Bilberry's BilberryCreate Studio!

> They've got a soft, whimsical style that is incredibly useful.

We've featured a bundle from Daria Bilberry before and it was EXTREMELY popular. This 2020 bundle features all new elements that go great with everything! Daria Bilberry is famed for her delicate, warm style and this bundle will instantly give you mastery over this look. You could conceivably make an entire career creating branding, marketing and wedding invitations with just this bundle. Not that you should, but you totally could.

Normally BilberryCreate would sell the elements in this bundle for $3000, but this week all 2600+elements are just $9. That's nine dollars for all two thousand and six hundred plus elements. That's incredible value, and if you sell one project with these elements you've already made that money back at least ten-fold. 

> Check out the deal here. 

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Client: I need the logo to be white and in a pdf

I made a white logo in Illustrator and sent it as a PDF.

Client: The attachment is blank, unless the white logo is blending in and I can’t see it. LOL

ME: Haha yes, that’s the case. if you highlight it, you should see the logo.

Client: I don’t know how to highlight.

Then I don’t know how to help you.

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A family member wanted me to do a photoshoot for their fashion company.

Client: I need you to take enough photos for my website, Photoshop them, and put them on the website.

Me: Alright, what’s your budget?

Client: Fifty dollars.

Me: …

Client: I need all these photos taken tomorrow, and Photoshopped by Sunday. (It was Friday.)

Family pressure meant I couldn’t say no. I asked for $100 and said I wouldn’t be finished until Tuesday.

Everyone was furious with me.

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Me: Here’s the final draft of the radio spot we agreed on with the voice-over and music.

Client: I don’t like it. I never saw it.

Me: We agreed on this last Tuesday.

Client: If I knew how this would turn out, I would’ve done it myself. This is something I could’ve written in my sleep. I hope no one thinks you’re actually good at this stuff.

Me: Fine.

An hour later:

Client: I’m thinking about writing a new radio spot. Can you help me write it?

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I had a client come to me asking for a promo for their new product, an educational software package. Client sent 2 minutes of Voice Over and 40 seconds of product shots.

Me: Hey, there’s going to be a ton of B-roll in this, because your VO is way longer than what you sent me, can you capture more video of the software in action? Do you want me to trim the VO?

Client: Don’t touch the VO. We have to mention every feature. Just buy some B-roll. It’ll be fine.

I cut together the promo and it’s a lot of people walking across a campus, tapping tablets in a coffee shop, and staring at the rising sun as the narrator talks about features I can’t show, and, for a few brief seconds, a cursor clicking some buttons in their software.

Client: We’re concerned about the ratio of our product to B-roll.

Me: Here’s the final draft of the radio spot we agreed on with the voice-over and music.

Client: I don’t like it. I never saw it.

Me: We agreed on this last Tuesday so I took the liberty to record.

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I run social media sites for an insurance brokerage. The owner is one of the nicest men I’ve ever met and does tons for charities, so not a CFH, but his knowledge of technology and social media is severely lacking and makes me laugh.

Me: You really should expand your LinkedIn and Facebook because that’s where you can gain future clients and start a dialogue about your business.

Client: Interesting. And what is this here?

He points at the screen.

Me: That is your News Feed.

Client: Why is Cheryl on my News Feed? She isn’t even a part of the company!

Me: Your news feed isn’t your profile. It shows what people you’re connected with are doing.

Client: Amazing! This LinkBook is really something!

Me: …

The bright side is he always thinks I’m a technology guru for the smallest things.

Client: Does anybody know how to screen shot something on an Android?

I show him.

Client: Wow. You’re worth every penny.

Glad I could help.

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Overcome the starving artist within: Duane Jones of Art Pays Me

You have to suffer for your art. If you truly care about something, you'd do it for free. Great artists aren't recognized in their lifetimes.

We've all heard these ideas, and internalized them to some extent. Duane Jones fights back against them with his clothing and lifestyle brand, Art Pays Me, reminding everyone that what you do, and who you are, has value. It takes courage to turn creativity into a business, and he talks with Kyle Carpenter about why the world will be a better place if more people can get paid for their art.

It's a great and illuminating talk about how to change your mindset towards being the kind of artist who gets paid. Tune in for the REAL difference between art and craft (and believe us - it's the best definition you've ever heard). 

Today's links: 

Want to support the show?

Order a custom infographic from Easel.ly! Use this link (https://www.easel.ly/infographicdesign/) for a great price! 

Think you'd be a great fit for the show? Let me know at twitter.com/KCarCFH

Leave us a review on Apple Podcasts or recommend us to a friend. It helps immensely.

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Client: Can you make that a color better? Or maybe use a cooler font?

Me: That’s really not helpful feedback.

Client: Okay. Make it nicer then.

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I’m a web designer. This particular client has a massive website, consisting of tens of thousands of pages.

Client: I want to take out this sentence.

Me: Thanks, I can do that right away. Can you send me the URL?

He sends a screenshot of the offending sentence, circled in red, no URL.

Me: This is great, thank you. Can you tell me what page this is on?

Client: It’s on the [company name] website.

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