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See your name in lights: Maddy Osman and building your bylines

Maddy Osman knows how to sell herself and her services. That's because she started out in sales before becoming a full-time freelance copywriter and SEO specialist! In this week's episode, she tells Kyle how she built her business by doing (gasp!) free work, and why sometimes it's worth it for building that byline. 

Today's links: 

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This episode is brought to you by Easel.ly, an infographic design service that transforms raw data into clear, interesting images. You can see their work on Clients From Hell! 

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Download here!

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> Check out the deal here. 

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Client: We have sent over some data to your SFTP server, can you please print this off and mail it out ASAP as we are behind,

Me: We don't have you on file as being an SFTP user of ours.  you must have sent the data somewhere else? Can you please tell me where you sent it?

Client: It was on your SFTP server. Look again! This is urgent!

Me: We have looked through all the folders on our server and no new files have been put there for 3 weeks.

Client: Sorry i am in contact with the wrong company.  Have a good Christmas.

Me: …?

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Got a ticket from a client about a “broken computer.”

Me: Hi there, which of your Computers was broken? 

She thought about for a solid moment and placed her hand on the monitor:

Client: Is this a computer? 

I’m still bewildered by this one.

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I was a wedding photographer for five years. I hated it.

Client: We just want loads of photos with everyone smiling and laughing.

Turns out for that to happen, people need to actually be smiling and laughing on the big day. This couple had their mums going around militantly, demanding people fake laugh.

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I was tasked to render a short video of a landscape. Basically, the camera would fly over and circle around points of interest, like in the Game of Thrones intro. I’d just sent him some stills and he gave me the go-ahead to render the whole thing.

Client: Why is it taking so long?! It’s only a 3-minute video.

Me: It takes a while to render 3D animations.

Client: No it doesn’t! When you go to Pixar movies you get photo-realistic graphics instantly!

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Me: so there is basically 2 solutions for that problem. The first will take X days to be implemented and will cost you $Y. The second will take W days and will cost you $Z. Which one do you want?

Client: After analyzing your propositions, we need the 1st solution for about half our users, and the 2nd solution for the other half of our users. That’s a good news, right? Since only half our users need each solution, can you do it at half the price? It should take you only half the time.

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Client: Don 't worry about corona virus - an email newsletter I subscribe to says you just have to take zinc lozenges and you'll be safe. I don't know why everyone is freaking out. 

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I work in IT at a major hospital. In response to the COVID-19 crisis, the corporate staff openly mused about making all the doctors and nurses + some IT staff just stay and sleep here:

Client: That way they’re always instantly available when we need them and we wouldn’t have to pay them overtime since they aren’t always working.

They keep making everyone come in, including all IT and non-medical non-essential staff, because “we’re all a family and if one doctor is essential, we all are essential.”

The corporate staff saying these things are working from home

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Following the CORVID-19 pandemic, a client sent this to all their employees: 

Client: In these trying times, it is our chance to shine and make ALL our competitors look bad with our ability to service and find solutions for our customers. [...] Think outside the box for EVERY opportunity that presents itself right now and do not give up on any opportunity to get the sale! 

They're an industrial wholesaler. 

 

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