A client asked for sales page copy. They sent a very precise template from a marketing guru which I spent three hours dissecting and followed exactly. I used copywriting standards while maintaining the brand voice i.e. lead with benefit, focus on the customer, concise text, call to action, etc.
They didn’t respond at all. Eventually, their business partner reached out and told me “that’s not exactly what she wants. I’m having the previous copywriter send you a template.”
Me: Great! Happy to take feedback
Those templates: FOURTEEN PAGES of drivel, mostly talking about the client.
I spent a couple hours basically just free-writing anything that came to mind and delivered four pages of “inspiration porn.”
Client: I love it! Can you add in these 4 other things about me?
I’m getting paid but I will never include these in my portfolio.