Me: Here are two versions of the ad. One is in Arial so it’s easily
readable. The other has more of a typewriter font. Which would you prefer?
Client: I like the typewriter one
better, we’ll take that.
I sent the ad to the agency that would be
running it, CCing my client.
Agency: I`d recommend changing the font to something
like Arial so people can read it more easily.
Yeah, I told
her that but she still went for the typewriter font.