I work for a digital advertising company as a designer. I recently worked on a campaign for a large client that wanted to run a flyer-style ad with 3-5 products that would be cycled out every week depending on the deal, running for about 10 weeks.
We started work on the ads for week one… but the client wouldn’t give us a finalized list of the products in time to go live. We wound up scrapping this week and moved to the next.
The ads for week two were promoting a limited-time deal… except I realized that by the time the client approved it, that deal would only be valid for one day. I pointed that out to the client and we agreed to scrap it.
Week three became “feedback hell,” because they realized the product names and pricing THEY PROVIDED were all wrong. I rushed to make the changes in time but every time I finished them they’d add more revisions. Strapped for time, we negotiated to reduce the number of ads so we could go live faster.
Right before going live with that week’s ads, I got ANOTHER round of revisions… for the ads we agreed we weren’t going to run at all.