We were designing a promotional art piece for a client of ours. We’d included Lorem Ipsum placeholder text in place of the terms and conditions, which weren’t developed as of yet.
Me: Attached you’ll find the updated creative for the promotion. We’ve made revisions and included placeholder T&Cs to see how it all works together.
Client: Thanks, changes look good but T&Cs in Italian is not ideal…We speak English here.
Me: Ahhhh….that’s just place holder text until we receive the true T&Cs
Client: But why is it in Italian? I know we’re an Italian brand but seems silly
Me: It’s not, that’s Latin. It’s used to showcase example text in place for real text when we don’t have it.
Client: Make sure the real T&Cs are in English!
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