I was hired to work on design projects for a Communications Consultant, getting paid a small fraction of what I think he was getting paid. He was leading the creative projects for various large clients and was a decent creative writer. However, he had no design background.
Client: I need you to create an e-mail campaign template and a poster for one of my clients.
Me: Ok, do you have any specific colors, fonts, or imagery that you would like me to use?
Client: No, I have no idea about that.
I looked at the client’s logo and existing creative assets online. I created a mini-style guide with on-brand colors and fonts and share it with the Consultant.
Me: I created this brief guide based on the existing creative work and logo of the Client. This will help us keep things organized and on-brand with projects. We can adjust it as needed as we go.
Client: Wow, great idea. I have been working with this client for over a year with various designers and I never thought to specify the colors, fonts, or overall direction of the projects.
There’s a first time for everything.