Client: We have headlines for the 3 blogs we want, can you sketch out what’s in them. Here’s a URL we like.
Me: Okay sure!
I read up on the blog, which was a fairly complex topic. We were communicating via a messaging app so I responded quickly.
Me: I think I will cover what the product does, the risks are… what competitors do.,,, security (looking at flaws etc and how to cover them), case studies, more stats, summary.
Client: This is very disturbing. You’ve just put three ‘,’ marks instead of dots. I am very worried about this.
Me: Sorry, it was a note form so just rough thinking. I do apologize.
Client: And you haven’t even explained the risks?
Me: Well, I can do that in the blog…
Client: Well we want to know exactly what you will cover. And also – you’ve put security in there! That’s totally irrelevant. This is very worrying.
Me: I can give you a more detailed layout shortly, but I wanted to make sure that I knew where to put my efforts. That’s useful feedback, but security was one of the main points in the URL you said you liked. I’m not off-base to assume it would be included in these blogs at this early stage.
Client: (clearly not happy) Fine. Leave it with me, if this is how you want to work. I want to make this work but…