I did marketing campaigns for a small company. The company barely had any money but did have a boss who thought he could get everything because he owned the world. One time, I had to launch and maintain a Facebook page for one of their products, while he kept me busy with a million other things. I was the only one who did marketing because the boss didn’t (and couldn’t) invest in more manpower.
Boss: Do something that will get us more likes for our product page on Facebook. Also, we have no budget.
I did the best I could in the little time I had without money for an ad campaign. That meant doing everything by hand, from liking other pages and researching, to commenting on postings that could be of interest to us, to sending out dozens of PMs and emails, trying to get peoples’ attention.
A few weeks later, we had the first revision of the project.
Boss: Why do we only have a few hundred likes on Facebook? [Competitor] has several thousand!
Helpful Employee: Maybe it’s because [Competitor] has two people working full-time on the same stuff [My Name] does in a quarter of the time because you won’t pay him more, as well as a budget of several thousand Euros whereas we have none?
The boss huffed and puffed and left the table, mumbling something about the competitor having several thousand likes and why he can’t have that.
I’m glad I stopped working for them and cut contact (except for [Helpful Employee], who’s still a friend of mine).