Client was an art museum, for whom I’d done freelance marketing and design work. The museum hired a new director who is a micromanager. He took a look at concepts for an historic fashion exhibit that had been in development for months before he arrived… and figured his wife could do better.
He came back with her fresh, brilliant, innovative idea: KEEP CALM AND FASHION ON.
He couldn’t fathom why I had never came up with anything so exciting.