I work for a small newspaper and this is my day , most days.
Sales rep: Please use attached art to resize their ad.
They they upload a Word doc with an embedded jpeg.
Me: That’s not usable.
Sales Rep: (usually about 6 hours later) Well, that’s all they sent me.
Me: OK, can you ask for just the logo? I will reset the type but the logo is too low resolution to print.
Sales Rep: Let me see what I can find on the internet.
Me: Anything you find on the internet will probably too low resolution.
Sales Rep: Well, then use what they sent us.
Me: The art they sent is too low resolution. Please ask the client for a higher resolution logo. A PDF, or at least 300dpi PNG. Please. We’ve been over this so many times, with so many clients. Just ask them for the right thing.
Sales Rep: Well that’s the best art they probably have.
And then I have have to contact the client directly and find the one person who knows that they have a PSD file with editable text. Every time.
WHY. Why does everyone make this so hard?