A client used our regular monthly meeting to launch a surprise contract review.
Client: I’m not happy. I need to see more creative ideas from you. Looking back at this year, you’re just doing the basics. Our marketing should be more professional and better coordinated.
Me: I programmed a year-long strategic program for you. You declined virtually all of it. The contract was thinned out to what I do now at your request. I have it all right here in writing if you’d like to see it.
Client: What happened in the past is not relevant here.
A “those who do not learn from the past are doomed to repeat it” moment from the Clients From Hell archives!