I’m supposed to design a campaign with the logo of the company I work for and the one of the company we’re associated with so I ask them for their logo (I have one version of it in vector format but they wanted to use their new version) and receive a 100 x 115 px JPG and PNG logo. I proceed to call them to ask for a vector file.
Client: What do you mean a vector file? What’s that? Doesn’t PNG work for you? It has a transparent background!
Me: I would need either an .AI or .PDF file of your logo since an image can’t be resized any bigger without losing quality. Could you please ask if you have that version? The designer who did that logo must have it.
Client: No, that’s all we have. But let me export the PNG logo to PDF so you can work with that one.
Client: Look, there’s even a website where I can export it to different formats! Hold on…
He starts reading the exporting formats (they were all image formats) and got excited when he read .GIF as if he exported the logo it would move.