I’m not a designer. I’m a
computer science student with some basic Photoshop skills. This means my family
thinks I can do anything.
I also happen to read
Clients From Hell religiously – that’s important because it means I knew EXACTLY
what was going to happen when my brother came to me and asked if I could design
him a logo.
Brother: Hey, I’ve got a favor to
ask you. It’s a simple thing. It shouldn’t take long.
Me: No, go ahead.
Brother: It’s just a little art. I
need you to draw this logo for me.
He describes the logo to
me, and insists that it “will only take two minutes.” I keep laughing. Finally,
I decide to let him off the hook.
Me: Look, if I was going to do
that for you I would have to charge you. However, I’m not a designer, and I
wouldn’t do the quality work you need. Just hire someone who knows what they’re
doing, pay them, and they’ll do a better job than what I can do for free.
Brother: Come on! It’ll be easy. Let
me just tell you what I want in more detail….
He then started vaguely describing what he wanted. He said he wanted
“effects” around the letters.”
Me: What kind of effects?
Brother: You know. Like letter
Me: That’s really not clear.
Finally, he got frustrated
and pulled out his phone. He pulled up an image of EXACTLY the logo he was
Me: If this logo already
exists, why are you asking me to make one?
Brother: I asked a designer friend
of mine to do it, but he’s charging too much. I don’t want to pay him.
Me: You have to pay him. He
did the work for you.
Brother: But there are people who
charge less than that. I want to show my friend anyone can do it.
I couldn’t believe how much
of a jerk my own brother was being. Thanks to CFH, though, I knew exactly what was
happening and that you should actually value the work of designers.
I tried to educate him too,
but he’s locked in his room
watching Photoshop tutorials.