I’m freelancing at a creative agency, building some standard Flash banner ads for their client. Standard banner ads typically have a file size limit of 40kb and, as a result, the photographic imagery had to be heavily compressed to fit the file size cap, reducing the quality. I explained that I could sharpen up the images if the client paid a nominal fee to the publishing platform for extra bandwidth.
Line Manager: Good news! The client has paid for extra bandwidth for the larger formats.
Me: That’s great. Can you find out what the new file size cap is? Then I can judge how best to keep the balance between quality/file size.
Line Manager: OK, I’ll check with the client.
Line Manager: He said “big enough to be sharper.”