I’m a senior copywriter in an in-house marketing department.
Client: We need you to write website pages for these suites of programs.
Me: OK, can I get some guidance here so we don’t run into problems later? Can I see a design so I know what copy is needed and the general structure? Are there specific features of the program the brand team wants to mention? Etc.
Client: You’re a senior copywriter, I expect you to know this stuff.