I’m a concept artist by trade, but I do some graphic design on the
side. I was hired to do a logo for a
courier company. I provided a few mockups, the client chose his favorite, so I
submitted a final version. I got paid, everyone was happy. Or so I thought.
A month later they decided they didn’t like the design anymore.
Client: We’d like to completely change the design of the logo you made us.
Please make the following changes…
they requested was horrible. Every instinct I have, as a painter, artist, and
graphic designer, recoiled at what they wanted me to do.
the client could sense my reticence.
We’d like to convey a “commercial message” with this logo instead of
I didn’t know those two things were so opposed. Anyway, I reworked
it three more times and changed what was a design I’d proudly display in my
portfolio to a something I will never admit to making ever again. The client
was happy, though.