I work in marketing for a number of hospitals across the US. Here are some of my favorite client edits:
Client: Please note that the words ‘sick’ and ‘ill’ are prohibited per our hospital brand guidelines. If necessary you may refer to “Patients being treated for complex medical conditions.”
Client: Please don’t say patients with cancer are “sick.” That sounds awfully negative.
And my favorite:
Client: Please don’t say the patient “fought cancer.” It makes it sound like we think cancer is cool or badass.