I work for an
advertising agency and we have a senior healthcare client. They have different
operating business lines, each with a slightly different logo.
Client: Can you please update this artwork to
have Logo A instead of Logo B?
Me: Sure. Here you go.
Client: Oh, my apologies. When I said “switch the
logo” I didn’t mean for you to switch the logo. Can you please use the same
logo with different colors?
Me: No, that doesn’t fit with your
branding guidelines. We cannot change the colors of the logo.
Client: Ok. Just remove the word “hospice” then.
Me: Would you like us to keep the URL to the
Client: Yes. It is a healthcare code violation
to have any mention of the word “hospice.”
Me: So… no?