I work for a small online
business and when I’m not haphazardly attempting to code through an eCommerce
platform that uses its own language, I get the opportunity to exercise my
design muscles, which is what I went to college for. Not web programming.
Client: I don’t like all this dead
space. Let’s add a Table of Contents to our Newsletter to entice the customer.
Me: Since I’m using MailChimp
Template Editor, I’m unable to put text next to the image in the way you are
Client: I don’t think the coupon
should be the first thing people see. I think we should advertise the new
products first. Can you add a second button next to the first one? After all,
it’s two new products.
Me: No, I cannot add a button
next to the other. As I’ve already made note, Mailchimp Template editor does
not allow for that much customization
Side note: I am aware of
the custom HTML upload, but this newsletter is already three months late. I am
only trying to help redesign the look and feel, I’m in no way responsible
actual delivery of the newsletter. That falls to another coworker of mine,
which is a story for another time.
Client: You mean you can’t just
drop in a box of text or place a button next to the other one?
I show him what options are
available, so he comes up with a new course of action.
Client: Okay. But we need to make
sure we get that Table of Contents in there.
Me: Are you sure? The newsletter is 600 words long. I’ve never seen a
table of contents in a newsletter and I don’t think anyone would expect one.
Client: Let’s put it next to our logo.
I do it, begrudgingly. As a
result, the logo is pushed to the side, naturally.
Client: Do you think you could
center the logo vertically?
Me: If I remove the Table of
Client: I need another solution.