I work for a screen print shop. People send us their
logos and before we go to print our designer makes a quick digital mockup to
show them how their design will look on a shirt. A client sent us their
company’s logo, and we sent them back the proof. The client called within the
a little unhappy) Hi, yeah, the proof you sent us? Um, it looks okay, but when
I zoom in it’s really pixelated.
Me: Correct. We
sent you a jpeg, all jpegs look pixelated when you zoom in.
but…well I guess what I’m saying is, will the shirts look like that once
this is the proof of how they’ll turn out.
Me: No, screen
printing requires very precise lines. This is just to give you an idea of how
the logo will look once it’s on the shirt. We used the design we were
initially sent, but if there’s a different one we should be using…
Client: (not convinced in the least) You know we had a graphic designer
actually do a whole mockup of it already, exactly the way it should look. I’ll
just send you that.
The desgner’s mock up was, of course, a jpeg of their
logo on a shirt. She must not have zoomed in that time.