I work for a hotel
amenities company designing custom toiletries, like
shampoo and conditioner. We offer free design services so our clients get
an idea of what their custom program will look like before they commit to a
One particular client
forwarded us a design done for them by one of our competitors. They said that
they “didn’t like that the logo was just slapped onto the bottles.” They were
giving us a chance to take their project and create something more
Please keep in mind most of these products are 1oz with
very little room to design on, so it’s not always the easiest to really do
much. Still, I felt up to the challenge. I began working right away comparing my designs to the competitors and
making sure I displayed the logo in an interesting way. I finished the
presentation and sent it to the client for their review.
A few weeks passed and
they finally sent us feedback. They loved one of my options and would like some
changes on another one. Unfortunately, the option they loved was my least
favorite. In fact, I was almost hesitant to send it because the logo was on the
front underneath the ingredient name – nothing “designed” about it.
The second design they
wanted “changes” to was, in my opinion, the most unique and designed. I had
taken the logo and cropped it into a frame, creating a nice graphic that fit
very well with their bathrooms. The client wanted me to take it out of the
frame and just “place it on the tube.” Or, in other words, to “just slap it on
At that moment I felt
all of the creativity just drain out of my body. Then I went home and poured a
glass of wine. And another. And another.
I feel better now.