I work for a hotel amenities company designing custom toiletries, like shampoo and conditioner. We offer free design services so our clients get an idea of what their custom program will look like before they commit to a contract.
One particular client forwarded us a design done for them by one of our competitors. They said that they “didn’t like that the logo was just slapped onto the bottles.” They were giving us a chance to take their project and create something more “designed”.
Please keep in mind most of these products are 1oz with very little room to design on, so it’s not always the easiest to really do much. Still, I felt up to the challenge. I began working right away comparing my designs to the competitors and making sure I displayed the logo in an interesting way. I finished the presentation and sent it to the client for their review.
A few weeks passed and they finally sent us feedback. They loved one of my options and would like some changes on another one. Unfortunately, the option they loved was my least favorite. In fact, I was almost hesitant to send it because the logo was on the front underneath the ingredient name – nothing “designed” about it.
The second design they wanted “changes” to was, in my opinion, the most unique and designed. I had taken the logo and cropped it into a frame, creating a nice graphic that fit very well with their bathrooms. The client wanted me to take it out of the frame and just “place it on the tube.” Or, in other words, to “just slap it on the bottle.”
At that moment I felt all of the creativity just drain out of my body. Then I went home and poured a glass of wine. And another. And another.
I feel better now.
From the Clients From Hell archives!