I was working with a worldwide credit card brand. They tapped me to manage a radio ad for a promotion they were running. It had already been recorded in London; all we had to do was add the local contact details at the end. But when the file came, it turned out it was 30 seconds long; however, they had only booked 20-second slots and they couldn’t book a longer one.
I offered to edit the ad down to the required time. It was a very straightforward script and there were plenty of lines we could take out without losing the meaning.
The client didn’t fancy that. He suggested we simply speed up the ad so the entirety of it fit within a 20-second radio slot.
Editor’s Note: Hey guys, this one uploaded early. I tried to delete it right after, but if it’s a repeat for you, I apologize.