I was working with a client who wanted a menu for his
tavern. I created the three layouts and visited the pub to show them. The
client asked for feedback from everyone including the bartender, the server on
that evening, the chef, and the regular sitting at the bar. Since the “committee”
had now ballooned in size and number, there was no consensus despite my
best efforts to explain my design choices.
Client: I’m still partial to my original design…
Note: his “original
design” was just a word document with bullet points.
Client: …but it
sounds like we need to finalize the content of the menu and see it with the
final list of menu items. Talk to the chef to finalize descriptions and present
me with finished draft in a few days.
Me: Ok, but I want you to tell which parts of these layouts you
like. I need to know how you want this menu to look.
Client: If I knew exactly how I wanted the menu to look, I would
type it up myself!
I meet with the chef to go over the final list of menu items and we finalize
prices and descriptions. I type up the menu to include the parts the owners
really liked (like that wordy description, now featured on the front page where
they demanded that it be placed), and the well-organized parts from my layouts.
Everything looks good and I present it to the owner.
Client: (Angry) Where is the layout I typed up? I gave you a
typed version of exactly what I wanted, and you just did whatever!