I was retained to design a logo for an engineering firm. I gave them three options that truly reflected their brand and culture.
Client: Thanks for getting us these designs. But we were hoping for something a little crazier. Really outside the box. You know what? Get drunk and then design us something. I’m serious, you can expense the booze. We are literally paying you to give us something you designed when you were drunk.
Well OK, I thought, I can do that. I sent drunky new logos.
Client: What is this? We were hoping for something more streamlined and professional.
Now I’m hungover AND mad.