I was putting together
an email ad for a well known airline to promote their ski break deals. They’d
sent me loads of stock photos: ski lifts, tracks down the mountain, the view of
the lodges from above, etc.
Client: I feel
like there’s too much snow in these images
promoting ski vacations. Snow is kind of the point.
Client: Yeah, we
know, but there’s just too
much snow. Can we get rid
of it somehow?
Me: Sure – by promoting