I was hired to design a A4 flyer for a small company for their weekly mailer.

Me: Is the design I sent you alright?

Client: It’s beautiful. We love it. But the text is too small – this flyer is mostly for email. Can you fix it?

Though annoyed they didn’t say something earlier, I designed a version optimized for email, in addition to the print alternative.

Me: Is the new design ok?

Client: Just need some small changes.

Four revisions later…

Client: Now it’s good! But can you make another another one? We want to have options.